News Corp launches cost of living editorial series 


Image supplied by News Corp Australia.

News Corp Australia has launched a six-week cost of living editorial series, Smart Savers, to help navigate the rising cost of living.

News Corp research published today says that consumers are spending, on average, 60% of their incomes on bare essentials including food, fuel, housing and insurance – the prices of which are all under pressure. 

Key findings include:

  • Australians are collectively paying $10 billion more for food and fuel than they were a year ago, and almost $4 billion more on mortgage repayments. 
  • Insurance premiums have surged across the board since 2021, with Australians spending an extra $1.4 billion on health, $1 billion more on home and contents and $400 million more on their vehicles.
  • For couples with dependents, non-discretionary spending (essentials) has increased from $1506 a week in 2021 to $1622 a week in 2022, leaving $636 to spend on discretionary items compared with $699 previously.

News Corp Australia’s national executive editor Peter Blunden said: “A perfect storm of increased food, energy, fuel, and mortgage and rental costs is putting pressure on household budgets across the country.

“Our aim is to use the new Smart Savers campaign to help our audiences combat the impact of higher bills. Experts will provide hundreds of great tips on how to save money. We’ll feature personal budget calculators, seven-day meal plans and tell you where to find the hidden bargains.

“We’ll show you how to save on groceries, phone and internet bills, health costs, credit cards, holidays, fashion, entertainment and much more. And special offers to save you money will feature throughout the campaign.

“Our role is to help readers ease the pain of inflation with real solutions. And we’re keen to hear the best ideas from our audiences. It’s a campaign you can’t afford to miss.”

The Smart Savers series kicks off with an eight-page wrap of all of the company’s state-based and regional mastheads featuring information and expert analysis to deliver value to readers.

The series will provide consumers with financial hacks, enabling them to make their money go further, while calling on federal and state governments to do their part to ease the pressure.  

All stories will run across masthead websites and feature an innovative digital tool, the Personal Inflation Calculator to show readers the levers they can pull to reduce their individual rate. The calculator will be included in all stories published on the network.

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