H &M Man’s new seasonal lookbook destination was created to inspire customers to look and feel their best no matter the moment. Launching just before the start of one of the most stylish seasons of the year, visitors of hm.com will get to know the top trends through the strongest looks of autumn 2022.
The lookbook destination is divided into three style platforms: smart, casual, and street. From sharper looks (smart) to everyday styles (casual & street), the site offers plenty of inspiration for any occasion and mood.
“Trends show you the possibilities. Style is about being yourself. Ideally, we can encourage customers to have fun and try new ways of expressing their personal style,”
says Ross Lydon, Head of Menswear Design at H&M
This season, the carefully curated looks take their styling cues from the worlds of functional outerwear, workwear, effortless streetwear, and new prep. Checked wool coats and tailored separates get a contemporary twist with streetwear accessories. Statement-making varsity jackets are paired with ultra-baggy denim. Relaxed next-gen suits make way for a more confident season.
Roomy silhouettes and ultra-soft qualities are common themes across all the style platforms, pointing the way to a more comfortable hybrid work wardrobe for autumn.