The last print issue of Condé Nast’s beauty-focussed publication will be the December 2022 edition, editor-in-chief Jessica Cruel announced in a note this week to staffers. Only two jobs will be impacted by the move, and no further layoffs are planned at the time.
“Our brand is stronger than ever across social and digital and our success is testament to our collaboration as a team and because we know just how and where our audience is accessing content in today’s ever-changing landscape,” wrote Cruel. “It’s our mission to meet the audience where they are and with this in mind, after our December print issue, we are making Allure an exclusively digital brand.”
Cruel went on to detail plans for Allure’s digital-only future, which will include a “live, consumer-focussed summit” next year and further efforts with Allure’s New York City brick-and-mortar shop in Soho, which just unveiled a partnership with Ulta.
As print becomes less of a viable financial proposition, numerous titles have ceased publishing a print product in recent years. At Condé Nast alone, Glamour announced its intention to shutter print in November 2018 and Self in December 2016. Earlier this year, DotDash Meredith announced the closure of the print editions of InStyle, Entertainment Weekly and Health, among other titles.
Condé Nast Can Learn From Netflix
In a global world where local tastes still matter, the publisher of Vogue should be careful not to dictate too much of its content strategy from New York and London.